You might remember Arash Helmi from the first Zeybra magazine Idea Brewery that took place at the Innovation Café of Thursday 23 May. Now, he is taking his Share-pa app to the next level. Together with Colin Burke, Arash talked about the concept and next realization steps of Share-pa. For that, they dove into the way your brain works.

The human brain contains a specific system that works as a filter. The so-called Reticular Activating System (RAS) is a network of neurons that allows certain information to reach your brain while blocking the rest. In many ways RAS works like other natural filters, such as the outer membrane of our cells that allow the passage of certain constituents. Arash and Colin will show you how the analogy between RAS and natural filters can possibly guide us towards a solution for human miscommunication; the Share-pa app!