Stop fixing symptoms. Start building new worlds.
Radical change starts with imagination – and action
We all talk about system change instead of patching partial solutions for major societal challenges. But where to start? The entanglement of climate, care, social inequality and technology seems too complex to unravel.
Join us for a thought-provoking edition of the EHV Innovation Café featuring:
- Janne Brok – Revealing patterns of change: The Vacation Logic framework
- Petra Janssen – Meaningful Design Doing instead of Thinking
Together, we’ll explore how radical change can move beyond quick fixes – and become the new normal. This is how imagination becomes concrete and socially relevant.
Whether you’re a tech builder, designer, social innovator, policy maker, educator, or simply a curious thinker or do-er — this is your space to listen, learn and connect. Expect sharp insights, personal reflections, and an open, safe space for conversation. We are Inclusive by Default and Give to Grow. The Future is Radical Imagination in Action.sation. We are Inclusive by Default and Give to Grow.
Moderated by Charlotte Grün
Special Guests
Janne Brok – Revealing patterns of radical change: The Vacation Logic framework
Co-founder Bureau WO, co-creator Vacation Logic, believes that everyone can learn the “how” of radical change. She developed a scientific model showing that radical change is not that complicated. According to her, it always follows the same pattern – whether for an individual or for a society. The key: imagination. Think of holidays: suddenly we live in a completely different way, and yet it feels natural.
Petra Janssen – Meaningful Design Doing instead of Thinking
Co-founder Studio Boot & Social Label, creates work and products in collaboration with communities that cannot easily participate in society. She brings these insights into practice with Social Label. Not by staying stuck in “design thinking”, but through “design doing”: creating safe havens and meaningful products for people who would otherwise be left out.
Closing provocation
If we know that radical change follows a simple pattern, and that imagination and meaningful action are the keys: Why settle for band-aids, when we can build a new reality instead?
Our city is growing fast and the world is facing huge challenges. This is the moment to connect the superpowers of our regional ecosystems. What can we envision to ensure an attractive and enduring habitat for future generations? Which experiments and prototypes are needed to stay a step ahead? What can we learn from other cities?
Join the EHV Innovation Tech & Design Meetup
Do you want be a part of the Future of Eindhoven? Mark the event in your calendar and secure your ticket here. Walk in is also possible but the seats for the debat are limited. Don’t miss out on this opportunity!
25 September 2025
17:30 Walk-in and networking, we’ll offer a free drink and a bite
18:00 Introduction to the Special Guests followed by a moderated debate
19:00 Networking
20:00 Meet-up dinner with the speakers
English spoken, of course