From Local Shit to Local Scrap: Rethinking Raw Materials
What if there’s always a better material – and greenwashing won’t cut it?
What are the hidden effects in the chain of chains? How do you show that something is more durable if costs are higher? And how do you demonstrate the value a designer or company adds to every raw material, local or global?
Join us for a thought-provoking edition of the EHV Innovation Café featuring:
- Jean-Marc Moulin – Asking the tough questions – and proving there’s always a better material
- Antonia Vincenza Schreiber – From Local Shit to Cool Bricks – scaling sustainable design
Together, we’ll explore how waste becomes the raw material for a new reality — and why there’s always a better alternative if we dare to rethink value and scale.
Whether you’re a tech builder, designer, social innovator, policy maker, educator, or simply a curious thinker or do-er — this is your space to listen, learn and connect. Expect sharp insights, personal reflections, and an open, safe space for conversation.
We are Inclusive by Default and Give to Grow.
The Future is Raw Materials Rethought.
Moderated by Charlotte Grün
Special Guests
Jean-Marc Moulin: Asking the tough questions – and proving there’s always a better material
“For every raw material, there’s always something better.” Jean-Marc Moulin started as an engineer in civil construction, moved into sustainable building solutions, and now leads Hydro’s sustainability strategy. Hydro is a global leader in aluminum. Jean-Marc is an agitator by nature, he challenges suppliers, customers and designers alike: is this really the best we can do? Or do we need to dig deeper?
During Dutch Design Week at Kazerne Hydro presents the R100 project: five objects, made from 100% post-consumer aluminum sourced from dismantled casements and greenhouses and discarded lamp posts, produced within a radius of 100 km. The result: a 90% reduction in CO₂ emissions from transport, full traceability from scrap to final product – and a powerful statement against greenwashing.
Antonia Vincenza Schreiber – From Local Shit to Cool Bricks – scaling sustainable design
Antonia Vincenza Schreiber develops critical, resource-driven design. She won the Kazerne Design Award 2025 with her Design Academy Eindhoven graduation project Local Shit: a waterproof plaster made of cow manure, clay and sand. An ironic but highly serious response to the nitrogen crisis and the cement industry’s CO₂ emissions. As a team member of Cool Bricks she takes the concept further – from local experiment to global impact.
During Dutch Design Week at Kazerne she will present the next step in her research for sustainable building materials and her website Local Shit Construction: a platform for local, abundant building materials – especially for the innovative use of cow manure as an eco-friendly building material.
“For every raw material, there’s always something better.”
So what are we still waiting for – and who dares to prove it?
Our city is growing fast and the world is facing huge challenges. This is the moment to connect the superpowers of our regional ecosystems. What can we envision to ensure an attractive and enduring habitat for future generations? Which experiments and prototypes are needed to stay a step ahead? What can we learn from other cities?
Join the EHV Innovation Tech & Design Meetup
Do you want be a part of the Future of Eindhoven? Mark the event in your calendar and secure your ticket here. Walk in is also possible but the seats for the debat are limited. Don’t miss out on this opportunity!
23 October 2025
17:30 Walk-in and networking, we’ll offer a free drink and a bite
18:00 Introduction to the Special Guests followed by a moderated debate
19:00 Networking
20:00 Meet-up dinner with the speakers
English spoken, of course