Key Social Skills for Innovation Crowd Sourcing: most innovators who need to recruit and engage a crowd (developers, co-suppliers, clients, investors, media and opinion leaders) usually spend 80 to 90% of effort in “telling their story”, while a more effective strategy is to invest at least 50% of effort in ” asking smart questions”. Do you know the smart questions to engage and gain crowd support for innovation initiatives?

Laura Lozza is a international business executive and serial expatriate, having worked and lived around the world holding positions in innovation, business development and general management, but is also entrepreneur, thought leader, author, executive coach and innovation leadership consultant. Currenty she is managing partner at Norwegian Grooa AS (co-founded it in 2011).

Missed this edition of EHV Innovation Café? Don’t worry, we’ve got your back. Rewatch the talk here: